The content writing profession is quite new. There are a lot of freelance content writers in the world today who make a living writing copy or web content for website owners. Why content and why is it such a big deal? “Content is King” is the new B2B marketers’ rallying call.
Business owners have realized that they can drive sales by establishing a website where they have beautiful and engaging content that has the power to attract new readership and hopefully new sales.
Everyone today interacts with or uses the Internet in some way. The world has 7.48 billion inhabitants and 50% of them use the Internet. 34% of the people in the world today are active mobile users.
The Essential Laws of Writers Explained
A look at these numbers reveals the reason so many people are now focusing most of their marketing efforts on content marketing.
What Has Changed Recently With Businesses?
Businesses today are coming up with content marketing strategies which involve blogs,web and article content.
The challenge that companies face today is that there are few freelance content writers who can create the kind of content potential customers can connect with and which compels the page visitors to take some action that culminates in some economic profit for the company.
So you are planning to engage the services of a terrific freelancer to create the content your prospects want?
Read on to discover the qualities that all great freelance writers have so that you are better able to hire the professional who meets your specific needs.
It goes without saying that a good writer possesses outstanding English language writing skills. Avoid writers who make grammatical mistakes-you will be able to tell from the way they write the sample copy. You should hire a writer who has the mindset of a wonderful story teller as such are able to put across the amazing story of your company and its products in a way that is compelling.
All outstanding freelance writers have the ability to delve deep into the topic you want written about so that they they write well researched content that is deficient of fluff. They deeply understand how SEO works. Really,it is all about SEO!All the pundits agree that great content is all about SEO. Hiring awesome content writers is the equivalent of hiring a team of SEOclerks.
Look for the element of creativity and flexibility in your potential hires. They should have the capacity to write whatever content is required at whatever time,be it a blog,article or a product description. Good writers will listen keenly to you to get a clear understanding of your needs and respond by crafting content that addresses the same.
You now know all you need to know and all you have to do is take action and hire the right content writer for your needs.